Relationship Value: Drivers and Outcomes in International Marketing Channels
نویسندگان
چکیده
منابع مشابه
Satisfaction in International Marketing Channels: A Local Channel Member Perspective
International marketing channels become more important every day. Channel member satisfaction is a key characteristic of healthy channel relationships. However, limited knowledge exists regarding satisfaction in international marketing channels. The present research involves a European context and investigates channel member satisfaction in international relationships and its consequences from ...
متن کاملCreating customer value: the relationship between TQM and marketing
Indeed, customer value has become the main concern of both manufacturing and service organizations in the increasingly competitive environment of today’s customer-centred era. Many organizations have been transforming their business models to enhance their ability to create value for their customers. In this process of creating customer value, marketing and quality both have crucial roles to play.
متن کاملPricing in Marketing Channels
This paper provides a critical review of research on pricing within a channel environment. We first describe the literature in terms of increasing time horizons of decision making in a channel setting: (1) retail pass-through (2) pricing contracts and (3) channel design; all of which occur within a given market environment. We then describe the emerging empirical literature on structural econom...
متن کاملa contrastive study of rhetorical functions of citation in iranian and international elt scopus journals
writing an academic article requires the researchers to provide support for their works by learning how to cite the works of others. various studies regarding the analysis of citation in m.a theses have been done, while little work has been done on comparison of citations among elt scopus journal articles, and so the dearth of research in this area demands for further investigation into citatio...
Green International Wine Marketing
The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of International Marketing
سال: 2016
ISSN: 1069-031X,1547-7215
DOI: 10.1509/jim.15.0065